Audience research
General
The main target audience for any kind of horror movie is
mainly people ageing from 15-25, particularly teenagers. This may because they
look for more of a thrill when watching a film, a kind of thrill that only a
horror movie could give. It is mostly aimed at men as they are more
likely to be able to interact with the characters on screen, and men seem to
enjoy the blood and gore more than women. Women can interact with those on
screen to but they would tend to react differently, since most women prefer no
blood, or gore, due to it being a social norm for women not to like blood. However recent figures show that females watching horror
has exceeded male viewers for the first time. The secondary target audience
is dating couples, more likely to be either very close to marriage couples or
first date couples.
In the table below, it shows that horror films have less
than 5% of the market share. This tends to be because the audience is less
mainstream than genres such as comedy and adventure, who have over 40% of the
market share between them.
Top-Grossing Genres 1995 to 2012
|
|
|
Movies
|
Total Gross
|
Average Gross
|
Market Share
|
|
1
|
1,751
|
$44,792,158,044
|
$25,580,901
|
23.48%
|
|
|
2
|
521
|
$38,199,674,469
|
$73,319,913
|
20.03%
|
|
|
3
|
3,132
|
$33,621,012,632
|
$10,734,678
|
17.63%
|
|
|
4
|
570
|
$32,066,637,809
|
$56,257,259
|
16.81%
|
|
|
5
|
561
|
$15,495,734,985
|
$27,621,631
|
8.12%
|
|
|
6
|
403
|
$11,286,883,357
|
$28,007,155
|
5.92%
|
|
|
7
|
329
|
$9,093,205,812
|
$27,638,923
|
4.77%
|
|
|
8
|
1,076
|
$2,063,950,710
|
$1,918,170
|
1.08%
|
|
|
9
|
113
|
$1,865,013,970
|
$16,504,548
|
0.98%
|
|
|
10
|
85
|
$781,440,299
|
$9,193,415
|
0.41%
|
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